The Story
About Luke Shankula
The Philosophy
"Your Humanness Is Your Moat"
With over 8 years in the mortgage industry, I've watched AI go from a novelty to an existential question for loan officers. But here's what I've learned:
The professionals who win with AI aren't the ones using it the most. They're the ones who've figured out how to keep their authentic voice intact.
That's why everything I build and teach centers on one idea: AI should amplify your humanness, not replace it.
Years in Mortgage
From loan officer to industry thought leader
Community Members
Building agent-independent businesses
Monthly Summit Attendees
Learning tactical AI strategies
Recognition
What I'm Known For
Founding Direct Authority AI
Coaching community with 175+ mortgage professionals building agent-independent businesses
Creating Duplico
Voice-first AI content platform with 50+ tools that captures your authentic style
Hosting Monthly AI Summit
600+ mortgage professionals attend each month for tactical AI training
Major Conference Speaker
MortgageCon, AIME Fuse, IMN Mortgage AI Conference, and more
Pioneering Voice-First AI
Developed the approach that captures authentic communication style through voice
Featured in Major Media
National Mortgage News, NBC, Yahoo Finance, and industry publications
Building
Companies I've Founded
Direct Authority AI
A coaching community helping 175+ mortgage professionals build agent-independent businesses using AI. Members get twice-weekly live coaching, a course library, private community, and full Duplico access.
Visit SiteDuplico
A voice-first AI content platform with 50+ tools. Unlike generic AI, Duplico captures your authentic communication style through structured voice interviews, then generates content that sounds like you.
Integrated with Direct Authority AILoans On Demand
An AI-powered CRM platform built specifically for loan officers. Combines contact management, pipeline tracking, marketing automation, and AI content creation in one integrated platform.
Visit SiteOn Stage
What I Speak About
"Your Humanness Is Your Moat"
Why the professionals who win with AI aren't the ones using it the most. They're the ones who've figured out how to keep their voice intact.
"Clone Yourself (Without Losing Yourself)"
A hands-on workshop where attendees discover their unique voice, train AI on their style, and leave with 30 days of authentic content.
"From AI Slop to Authority"
What separates forgettable AI content from content that builds trust. Includes the "banned words" that make content sound robotic.
Press
Featured In
National Mortgage News
NBC
Yahoo Finance
MortgageCon
AIME Fuse
IMN
Beyond the Stage
The Human Behind The AI
Based in San Diego, California, I'm a husband and father of four who believes the best technology makes us more human, not less. When I'm not building or speaking, you'll find me with my family or helping loan officers escape the referral hamster wheel.
Available for speaking engagements nationwide and internationally.
Let's Work Together
Whether you need a keynote speaker, want to join the community, or have a media inquiry, I'd love to hear from you.